Create a Survey Automatically with AI
Tell AI what your store sells and what you want to learn, and it generates a ready-to-use survey with the questions, question types, and display channel already picked.
Start creating with AI
On the Surveys page, click Create new survey, then choose Create with AI from the menu ("Let AI build a survey tailored to your store").

Tell AI about your store
In the Create survey with AI modal (Step 1 of 2):
- Pick your industry: Fashion / Apparel, Home / Garden, Beauty / Skincare, Food / Beverage, Health / Wellness, Electronics / Accessories, Pet Supplies, Kids / Baby, Sports / Outdoors, Jewelry / Accessories. Or choose Other and type your own (up to 255 characters).
If you already answered the store category question during onboarding, this picker automatically fills in your industry.

Click Next to move to Step 2.
Choose your survey goal
In Step 2, pick what you want to learn:
| Goal | AI generates questions to... |
|---|---|
| Find out where customers come from | Track attribution / marketing source |
| Measure customer satisfaction | NPS / CSAT-style questions |
| Understand why visitors don't buy | Uncover purchase objections |
| Collect product feedback | Gather feedback on a specific product |

Click Back if you want to change your industry from Step 1.
Add notes (optional)
Under Any specific notes? (optional), tell AI anything extra, for example "I just launched a new product" or "I run ads on TikTok and Instagram." You can also request a specific number of questions here, up to 500 characters.
AI caps a survey at 10 questions. A note asking for more than 10 still generates only 10.

Generate your survey
Click Generate survey. AI builds the survey and opens it directly in the editor so you can review and customize before publishing.
If generation fails, a banner shows the error. Click Try again to retry the same request, or Create manually to skip AI and open the template gallery.
How It Picks Questions and Channel
- AI selects question types that fit your goal: single choice, NPS, star rating, open text, and more
- Default is 3 questions (best practice); ask for a different number in your notes
- Questions are written in the language you use in your notes
Display channel is chosen automatically based on your goal:
| Goal | Display channel |
|---|---|
| Find out where customers come from | Post-purchase page |
| Measure customer satisfaction | Post-purchase page |
| Understand why visitors don't buy | Exit intent |
| Collect product feedback | Post-purchase page |
Mentioning specific words in your notes overrides the default and steers the channel:
| Words in your notes | Display channel |
|---|---|
| "exit intent", "when leaving", "about to leave" | Exit intent |
| "checkout", "after purchase", "post purchase", "thank you page" | Post-purchase page |
| "on product", "product page", "product detail", "on site", "popup", "on store" | On-site survey |
| "branded page", "survey link", "share link" | Branded survey page |
Tips
- Review before publishing. AI generates a starting point, so check question wording and the picked channel in the editor before you publish.
- Be specific in your notes. Mentioning your product type or a recent launch helps AI write more relevant questions.
- Check the status after generating. If your store already has the maximum active surveys for your plan, AI saves the new survey as Inactive. Turn it on from the survey list once you have room, or upgrade your plan.
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Note: Available on all plans.