How to Connect Mailchimp to Your Quiz
Connecting Mailchimp lets SEA Survey send quiz submissions directly to your Mailchimp audience. Quiz answers, product recommendations, and customer contact details are all included for use in automations and campaigns.
Prerequisites
- You have at least one published quiz in SEA Survey
- You have a Mailchimp account with API access
Steps
Step 1: Open the Mailchimp integration
- In the SEA Survey sidebar, click Integrations.
- Click the Quiz tab.
- On the Mailchimp card, click Try now.
Step 2: Connect to the API
If you have already connected Mailchimp for survey integration, your API key is pre-filled and the status shows Connected. You can skip to Step 3.
If not, enter your Mailchimp API Key in the field provided, then click Connect. To get your API key, go to your Mailchimp account settings and generate a new API key under Extras > API Keys.
Step 3: Select quiz to sync
Use the dropdown to select which quiz you want to sync with Mailchimp. Only submissions from the selected quiz will be sent.
Step 4: Configure Email source
Choose which email SEA Survey uses when sending a submission to Mailchimp:
- Email capture input: Use the email the customer entered on the email capture page
- Customer account email: Use the email from the customer's logged-in Shopify account
Submissions without the selected email source will not trigger any event.
Step 5: Configure Product engagement
Choose when product engagement data from quiz results is sent to Mailchimp:
- Real-time: Send immediately when the customer interacts with a product
- Last action: Send the customer's last product interaction only
- Every 3 hours: Batch and send product engagement data every 3 hours
Click Save when done.
Step 6: Verify the connection
After saving, the Mailchimp card on the Quiz tab shows Connected. The button changes from Try now to Manage, which you can click to update your settings at any time.
Tips
- You can connect multiple platforms at the same time. Each platform runs independently.
- Use Real-time product engagement if you want to trigger automations immediately after the quiz