How to Create a Product Recommendation Quiz
Steps
Step 1: Navigate to Quiz
From the SEA Survey dashboard, click Quiz in the sidebar navigation. Then click the Create Quiz button.
Step 2: Choose a Template
Select one of the pre-built templates or start from scratch:
| Template | Questions | Use Case |
|---|---|---|
| Blank Quiz | None | Build your own quiz from scratch |
| Skincare Product Quiz | 3 (skin feel, skin goal, sensitivity) | Beauty & skincare stores |
| Vitamin & Supplement Quiz | 3 (health focus, diet, supplement form) | Health & wellness stores |
| Clothing Fit & Style Quiz | 3 (body shape, fit preference, size) | Fashion & apparel stores |
| Coffee Taste Quiz | 3 (brew method, preparation, flavor) | Coffee & beverage stores |
| Pet Food Quiz | 2 (pet age, allergies) | Pet supply stores |
Click on a template to select it. You can preview any template before selecting. Click Create to continue.
Step 3: Configure the Welcome Page
The Welcome Page is the first thing customers see when they open your quiz. Configure the following fields:
- Heading — The main title (e.g., “Find your perfect skincare routine”)
- Description — A short explanation of what the quiz does
- Image — Upload an optional image with alignment and size controls
- CTA Text — The button text to start the quiz (e.g., “Start”, “Take the Quiz”, “Find My Fit”)
- Show — Toggle to show or hide the Welcome Page
Step 4: Add and Edit Questions
Click on a question in the left panel to edit it, or click Add Question to create a new one. For each question, configure:
- Heading — The question text (e.g., “How does your skin usually feel by midday?”)
- Description — Optional helper text below the question
- Question Type — Single choice (customer picks one answer) or Multiple choice (customer can pick more than one)
- Answer Layout — Choose how answers are displayed:
- Text only — Answer options as text buttons
- Vertical image — Image above text for each answer
- Horizontal image — Image beside text for each answer
- Answers — Add answer options. Each answer has a label and optional image (for image layouts).

Multiple choice questions only work with Per-answer mapping in Result Logic (each selected answer contributes its own products). If your quiz currently uses Path-based result logic, switching a question to Multiple choice prompts you to switch to Per-answer mapping — your existing paths are kept and you can switch back anytime. Switching also changes how answers are sent to integrations like Zapier or n8n, so review those after making the change.
Step 5: Configure the Email/Phone Capture Page
The Email/Phone Capture Page appears after all questions and before results. Configure:
- Heading — (Default: “Your personalized result is ready”)
- Description — (Default: “Share your email to see products picked just for you.”)
- Email placeholder — Custom placeholder text for the email field (Default: “Enter your Email”)
- Phone field — Toggle to enable a phone number field with custom placeholder
- Allow skip — Toggle to let customers skip without entering their email
- Terms & Conditions — Toggle to show a terms agreement checkbox
- Subscribe — Toggle to show an email/SMS subscription opt-in checkbox
- Show — Toggle to show or hide the entire Email Capture Page
Step 6: Configure the Result Page
The Result Page shows personalized product recommendations. Configure:
- Heading — (Default: “Your Personalized Routine”)
- Description — Explain the recommendation
- Retake button text — Text for the retake quiz button (Default: “Retake Quiz”)
- Checkout button text — Text for the checkout button (Default: “Checkout”)
- On click action — What happens when a customer clicks a product: open product page, show product modal, or do nothing
- After add to cart action — What happens after a customer adds a product to cart: open cart drawer, stay on page, or do nothing
- After add frequency — Open cart drawer on first add only, or every add
Step 7: Save Your Quiz
Click Save at the top of the page. Your quiz is saved but not yet visible on your store — you need to add it to your online store as a next step.
Tips
- Templates come with pre-written questions and answer options — you can customize all of them after creation.
- Use vertical image layout for visually driven products (clothing, food, beauty). Use text only for simpler quizzes.
- The Email Capture Page is a great way to build your mailing list. Enable Allow skip if you want to reduce friction.
- You can toggle the Welcome Page and Email Capture Page off if you want a shorter quiz flow.