Survey results overview
Understand your survey's performance at a glance with key metrics that show how effectively you're collecting customer feedback and which questions resonate most with your audience.
Last updated
Understand your survey's performance at a glance with key metrics that show how effectively you're collecting customer feedback and which questions resonate most with your audience.
Last updated
Understanding how customers interact with your survey is crucial for optimizing your feedback collection strategy. Our overview section highlights two essential metrics: your overall survey conversion rate and detailed answer rates for each question.
These metrics not only show how engaging your survey is but also help you identify which questions might need adjustment to gather more comprehensive feedback. By analysing these patterns, you can refine your survey design to maximize response rates while ensuring you collect the most valuable customer insights.
The conversion rate indicates how many customers complete your survey compared to how many times it's displayed.
Conversion rate(%) = (Number of responses submitted/Number of survey displays)*100
A higher rate suggests your survey effectively engages customers, while a lower rate might signal a need for adjustments.
Typical factors affecting conversion rate include:
Survey length and complexity
Survey placement
Incentives offered
Question design
Recommendation: Aim for a conversion rate of at least 10%. If your rate is lower, consider shortening your survey, adjusting its placement, or offering incentives like discount codes for completion.
Our bar chart visualization shows the answer rate for each question in your survey, helping you understand which questions resonate with customers and which ones they tend to skip.
Key insights from answer rates:
Questions with high answer rates often indicate topics customers care about
Lower rates might suggest questions that are:
Too complex or unclear
Too personal or sensitive
Less relevant to customers
Positioned too late in the survey
Recommendation: Monitor questions with answer rates significantly lower than others. Consider rewording them, making them optional, or moving them earlier in the survey if they're essential to your research.
Notice a steep drop in answers after a specific question? This might be your survey's "abandonment point" – consider reorganizing your questions to keep engagement high throughout the survey.
Now that you understand how to track your survey's overall performance through conversion and answer rates, let's explore the specific analytics for each question type. In the next sections, we'll break down how to interpret data from multiple choice questions, rating scales, short answer questions, and more – helping you extract valuable insights from every type of customer feedback.
