Exit intent

Learn how to set up and use Exit Intent Survey on SEA Survey to capture customer feedback and reduce cart abandonment before visitors leave your store.

What is an exit intent survey?

When a customer tries to leave your store, an exit intent survey automatically pops up. It helps you understand why customers are leaving and gives you one last chance to engage them—whether to offer a discount, collect feedback, or prevent cart abandonment.

Why use an exit intent survey?

Before we jump into setup, let’s explore why this feature is worth using:

• Reduce cart abandonment: Catch hesitant shoppers before they leave.

• Collect actionable feedback: Find out what stops customers from purchasing.

• Boost conversions: Offer last-minute deals or gifts to encourage checkout.

If you're looking to increase sales and learn more about customer behavior, this tool is for you.

How to set up an exit intent survey on SEA Survey

Setting up an exit intent survey is simple. Follow these steps to launch one on your store:

Setting up Exit intent survey on SEA Survey

Step 1: Create a new survey (You can use the available Exit Intent template)

Start by creating a survey specifically designed for exit intent.

• Go to your Surveys page.

• Click Create new survey.

• Choose the Exit Intent template from the available templates (Optional)

• Customize the questions to match what you want to ask customers before they leave.

Step 2: Turn on the Exit Intent channel

Once your survey is ready, it’s time to enable the Exit Intent channel:

• In the Survey Channel section, toggle on Exit Intent.

• This will activate the popup when customers show exit behavior.

Step 3: Set when to show the popup

Decide when customers should see the survey to make it more relevant:

• Show when the customer has an empty cart

• Show when the customer has products in cart

You can show Exit Intent survey to all customers by choosing both above options.

Step 4: Choose survey recurrence

Control how often the exit intent survey appears:

• Only once per customer, to avoid annoying visitors.

• Every time the customer attempts to exit and hasn’t completed the survey, for maximum feedback collection.

Step 5: Save and preview the survey on your store

Next steps and best practices

• Monitor responses: Regularly check survey results to gather insights and adjust questions if needed.

• A/B test: Try different offers or questions to see what works best in reducing abandonment.

• Combine with other channels: You can also run Email or On-site surveys alongside Exit Intent for a complete feedback system.

👉 Learn how to analyze survey results