# Survey hyperlink in email

This guide will walk you through how to create and embed customized survey links directly into your marketing emails. Email Hyperlink is designed for merchants who already use a separate email marketing system. With this integration, you can seamlessly incorporate customer feedback collection into your existing email workflow while maintaining your brand's look and feel.

### What is Email Hyperlink?

Email Hyperlink is a feature that allows you to create a customized link to your survey created by SEA Survey and embed it directly into your marketing emails. This enables you to reach customers through your existing email marketing system.

### Why use Email Hyperlink?

* **Use your preferred email marketing tool**: Maintain your existing email workflow while still collecting valuable customer feedback
* **Seamless customer experience**: Direct customers straight from your email to your survey with a single click
* **Higher response rates**: Make it easy for customers to provide feedback, increasing your survey completion rates

### How to use Email Hyperlink

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Step-by-step guide to use email hyperlink
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#### Step 1: Select a survey & customize your link

1. From your Shopify admin, go to **Apps** and open **Sea Survey**
2. Navigate to **Integration** → **Email hyperlink**
3. Select the survey you want to add to your email from the dropdown menu
4. Choose your link type:
   * **Text link**: A simple text hyperlink
   * **Button**: A customizable button with your chosen colors
5. If you select **Button**, customize the appearance:
   * Set the button background color (default: #1C1C1C)
   * Set the text color (default: #FFFFFF)
   * Enter the button text (e.g., "Take our Survey")

#### Step 2: Copy the HTML code

1. After customizing your link, click **Save**
2. The system will generate an HTML code snippet
3. Click the **Copy** button to copy the code to your clipboard

#### Step 3: Add code to your email

1. In the HTML editor, paste the code where you want the survey link to appear
2. If using Shopify email notifications:
   * Go to Shopify admin → **Settings** → **Notifications**
   * Select the email template you want to edit
   * Click **Edit code**
   * Paste the HTML code in the appropriate section
3. Send a test email to verify the link works correctly

### Tips for Better Survey Response Rates

* **Clear call-to-action**: Use action-oriented button text like "Share Your Feedback" or "Take Our 2-Minute Survey"
* **Set expectations**: Mention how long the survey will take to complete
* **Place strategically**: Position your survey link prominently in the email
* **Offer incentives**: Consider offering a discount code or entry into a giveaway for completed surveys
* **Mobile-friendly**: Test your email on mobile devices to ensure the link is easy to tap

### Conclusion

With Survey Hyperlink, you now have a powerful tool to integrate SEA Survey directly into your existing email marketing workflows. This feature bridges the gap between your preferred email platform and SEA Survey's robust feedback collection capabilities, giving you more flexibility in how you gather customer insights.