# Single & multiple choices questions

Choice-based questions are powerful tools for understanding customer preferences and behaviours. 

By analysing how respondents select from your provided options, you can identify popular choices, track changing preferences over time, and make informed decisions about your products, services, or customer experience initiatives.

### Number of votes per answer

The response distribution chart shows you exactly how your answers stack up against each other. Toggle between two powerful visualization options:

* **Bar chart view:** Perfect for comparing answer counts side by side, making it easy to spot your most and least popular options at a glance.
* **Pie chart view:** Ideal for understanding the proportion of each answer relative to the total responses, giving you a clear picture of how your responses break down percentage-wise.

<figure><img src="https://1869453691-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKZSI4tjvEoDHpPaoQ700%2Fuploads%2F0ZTijqxjZ0nlFF4LdnNw%2Fimage.png?alt=media&#x26;token=07a64085-195a-4b6c-b6a3-fa9f033ed22c" alt=""><figcaption><p>Number of votes per answer</p></figcaption></figure>

### Trends

The trend line graph reveals how answer patterns evolve over your selected time period. This dynamic visualization helps you:

* Track changes in customer preferences
* Identify seasonal patterns
* Spot sudden shifts in customer behaviour

**Quick insight:** The graph automatically highlights your most and least chosen options from the past 7 days, helping you identify current customer preferences while they're still fresh and actionable.

<figure><img src="https://1869453691-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKZSI4tjvEoDHpPaoQ700%2Fuploads%2FMuuihOXcdVStJIaSfl4K%2Fimage.png?alt=media&#x26;token=1799ac29-d1e5-49f5-98a3-fdf2fe952c25" alt=""><figcaption><p>Trends</p></figcaption></figure>

{% hint style="info" %}
**Pro tip:** Use the trend data to anticipate future customer needs and adapt your offerings proactively rather than reactively.
{% endhint %}

When you understand how to analyse choice-based questions, it's time to explore how to interpret numerical feedback through number scales, star ratings, and satisfaction metrics – different ways your customers quantify their experiences with your business.