# Dashboard

<figure><img src="https://1869453691-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKZSI4tjvEoDHpPaoQ700%2Fuploads%2FLhgiNr2amKrbDpAkhOYL%2Fimage.png?alt=media&#x26;token=f5058488-63a7-4134-84f8-2aa8d616a226" alt=""><figcaption><p>Dashboard</p></figcaption></figure>

**Dashboard** is the central hub of the SEA Survey app, designed to give you a quick and clear overview of your survey activities.&#x20;

Here, you’ll find the **Quickstart Guide**, which helps new users set up their first survey in a few easy steps, as well as **General metrics** that highlight key performance indicators like responses, impressions, and response rates. And many more!

Whether you're a beginner or an experienced user, **Dashboard** keeps you informed and ready to take action!

### Quickstart

**Quickstart** is where you are guided to set up the app for the first time quickly and easily. Follow these three steps to get started:

{% stepper %}
{% step %}

#### **Activate app**

Enable the app to make it visible on your store. Simply click the **Activate** button to turn it on. Once done, you can click **Refresh** to ensure the app is active.
{% endstep %}

{% step %}
**Create your first survey**

Start gathering insights by creating your first survey. Click the **Create new survey** button to set up a survey using our templates or from scratch.&#x20;
{% endstep %}

{% step %}
**Visualize how it appears on your store**

See how your survey looks to customers on your store. If your survey is published, you can preview it by clicking **Activate survey** and then **View on store**.
{% endstep %}
{% endstepper %}

<figure><img src="https://1869453691-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKZSI4tjvEoDHpPaoQ700%2Fuploads%2FEJ0nn3Pb7DIhIlVgCBSx%2Fimage.png?alt=media&#x26;token=793d09fa-f1eb-4c93-b896-ff5044dbc566" alt=""><figcaption><p>Quickguide</p></figcaption></figure>

That’s it! These three steps will get you up and running with your first survey in no time.

### General metrics

The **General Metrics** section provides a quick overview of your survey's performance, including key insights like the total number of responses, impressions, and the response rate. This allows you to easily track engagement and measure the effectiveness of your surveys at a glance.

First, you can choose to see your metrics in *This week*, *Last week*, *This month* or *Last month*.

After choosing the preferred time range, below are some metrics that you can see from dashboard.

* **Number of responses**
* **Impressions:** This metric is counted differently in 4 channels
  * **Dedicated page survey:** 1 impression is counted each time a customer opens or refreshes the survey link.&#x20;
  * **Site widget:** 1 impression depends on the survey's channel settings (Whether it's *Only once* or *Every time if the survey is not completed*)
  * **Post-purchase page:** 1 impression is counted each time a customer refreshes the post-purchase page displaying the survey (including the thank-you page and order status page).&#x20;
  * **Post-purchase email:** 1 impression is counted each time a customer opens or refreshes the email.
* **Response rate:** The number of responses divided by the number of times the survey has been presented

<mark style="color:purple;">`Response rate`</mark> **= (**<mark style="color:purple;">`Number of responses`</mark>**/**<mark style="color:purple;">`Impressions`</mark>**)\*100%**

* **Increase/Decrease:** This is the comparison between the chosen week/month and its previous week/month

*<mark style="color:orange;">Example:</mark>*&#x20;

> Metric: Impressions
>
> Time range: This month (November)
>
> Increase: A%

<mark style="color:orange;">**`A`**</mark>**&#x20;= (**<mark style="color:orange;">`Impressions in Nov`</mark> **-** <mark style="color:orange;">`Impressions in Oct`</mark>**) /** <mark style="color:orange;">`Impressions in Oct`</mark>

<figure><img src="https://1869453691-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKZSI4tjvEoDHpPaoQ700%2Fuploads%2F1Uo6PfVJbtrbcp1owWjR%2Fimage.png?alt=media&#x26;token=b1e7c9d1-d1b7-4e73-869c-1c6235dfa514" alt=""><figcaption><p>General metrics</p></figcaption></figure>

### Most answered surveys

This part will show you the **3 surveys** with the highest number of responses. This list may change any time you reload this screen.

<figure><img src="https://1869453691-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKZSI4tjvEoDHpPaoQ700%2Fuploads%2FTI0AZV5yEKcW5SqmTMvV%2Fimage.png?alt=media&#x26;token=0e4a9d96-2c82-47fc-8576-76fd8007d682" alt=""><figcaption><p>Most answered surveys</p></figcaption></figure>

### Recent answers

This part will show you the **3 most recent valid answers**. This list may change any time you reload this screen.

<figure><img src="https://1869453691-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKZSI4tjvEoDHpPaoQ700%2Fuploads%2FaI5hIsHIdHh2E98LgYno%2Fimage.png?alt=media&#x26;token=0006195a-8f63-4ccf-9c85-650ddebbe2cb" alt=""><figcaption><p>Recent answers</p></figcaption></figure>

### Helpdesk

**Helpdesk** is where you meet us!&#x20;

You can choose to **Chat with us**, in which one of our team members will be live for you 24/7 to resolve any questions on your mind.&#x20;

Or you can **Read guide** if that's just enough for your!

<figure><img src="https://1869453691-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKZSI4tjvEoDHpPaoQ700%2Fuploads%2FEoSSfIJvbrnJk60aiaie%2Fimage.png?alt=media&#x26;token=2aaecc57-74b9-46d2-b1bd-c92d628f4a08" alt=""><figcaption><p>Helpdesk</p></figcaption></figure>

### To wrap up

The **Dashboard** is your go-to space for managing and tracking your survey activities effortlessly.&#x20;

With tools like the **Quick Start Guide** to get you started and **General Metrics** for valuable insights, it ensures you stay organized and informed.