✉️Working with Mailchimp

Plan Availability: Available on paid plans

What is Mailchimp Integration?

Mailchimp integration allows you to automatically send survey responses from logged-in customers directly to their profiles in Mailchimp. When a customer submits a survey, their response data is added to their Mailchimp profile as an event, and a tag is created to help you segment and define improved actions based on their survey participation.

This integration creates a seamless connection between customer feedback and your email marketing, enabling you to build more personalized and data-driven campaigns.

Why Use Mailchimp Integration?

Connecting SEA Survey with Mailchimp provides powerful benefits for your email marketing:

• Engagement Tracking: Survey responses are added to Mailchimp customer profiles and recorded as events, giving you a clear view of customer engagement and survey participation.

• Smarter Segmentation Based on Feedback: Customers who complete surveys are automatically tagged, enabling precise segmentation using actual feedback and preferences instead of assumptions.

• Personalized & Automated Email Actions: Survey responses can trigger personalized follow-up emails and Mailchimp automations, helping you respond to customer intent without manual work.

How Mailchimp Integration works

When a logged-in customer submits a survey, the following information is automatically sent to their Mailchimp profile:

Event created in customer timeline:

• Survey ID

• Survey name

• Questions asked, answers provided

• Page where survey was submitted

Tag added to customer profile:

• Format: survey submitted {{survey_id}}

• Example: survey submitted 12345

Important: Only responses from logged-in customers are sent to Mailchimp. Anonymous responses are not synced.

Setting Up Mailchimp Integration

Before You Start

Make sure you have:

• An active Mailchimp account

• Access to your Mailchimp API key

• A paid SEA Survey plan

• At least one survey created in SEA Survey

Step 1: Generate Your Mailchimp API Key

First, you need to create an API key in your Mailchimp account.

1. Log in to your Mailchimp account at mailchimp.com

2. A new API key will be generated (format: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-us21)

3. Click Copy to copy the API key to your clipboard

4. Save this key somewhere secure, you'll need it in the next step

Important: Keep your API key private. Anyone with access to this key can access your Mailchimp data.

Tip: The API key includes your Mailchimp data center (like -us21 at the end). Make sure to copy the entire key including this suffix.

Step 2: Connect Mailchimp to SEA Survey

Now you'll add your Mailchimp API key to SEA Survey and select which surveys to sync.

1. From your Shopify admin, open the SEA Survey app

2. Navigate to Integration > Mailchimp

3. In the API Key field, paste the Mailchimp API key you copied in Step 1

4. Click Connect

5. In the Select Surveys section, choose which surveys you want to sync with Mailchimp:

   • Check the box next to each survey you want to enable

   • You can select multiple surveys

6. Click Save Settings

Your integration is now active! Survey responses from logged-in customers will automatically be sent to Mailchimp.

Step 3: Test Your Integration

It's important to test the integration to make sure data is flowing correctly.

1. Log in to your Shopify store as a test customer (or use your own account)

2. Complete one of the surveys you enabled for Mailchimp sync

3. Submit the survey

4. Go to your Mailchimp account

5. Find the customer's profile (search by email address)

6. Check that:

   • A new event appears in their timeline with the survey data

   • A tag has been added: survey submitted {{survey_id}}

If you see both the event and tag, your integration is working correctly!