🪪Customer segments

Create targeted customer segments based on purchase history, behavior, and Shopify data. Show surveys to the right customers at the right time for better insights and higher response rate.

What are Customer Segments?

Customer Segments allow you to group your customers based on specific conditions and behaviors. Instead of showing surveys to everyone, you can target the right customers at the right time with relevant questions.

For example, you can create segments such as:

• Return customers

• New customers

• Customers who purchased specific products

• Customers from particular countries

• .v.v.

Why Use Customer Segments?

• Target the right audience: Show surveys only to customers who are most likely to provide relevant feedback

• Improve response quality: Ask questions that match each customer's experience with your store

• Reduce survey fatigue: Avoid disrupting customers who aren't relevant to your survey topic

• Make better decisions: Gather focused insights from specific customer groups

• Protect your brand: Prevent over-surveying that can harm customer experience and conversion rates

How Customer Segments Work

[Update to Dec 2025]

[New] Sea Survey uses your existing Shopify customer data to create survey segments. You can import Customer segments lists from Shopify Admin and use them to build targeted survey audiences.

Separately from Shopify segments, Sea Survey builds its own segments using Customer Info, Post-Purchase Behavior, Survey Behavior, User tag. Each segment is selected by Sea Survey to best suit merchants’ needs.

How to Create a Customer Segment

Step 1: Access Customer Segments

1. From your Sea Survey App, click Customer Segments from the taskbar

2. Click Create New Segment or edit existing segments

Step 2: Name Your Segment

Enter a clear, descriptive name for your segment (e.g: "Return Customers" or "High-Value Buyers").

Step 3: Set Segment Conditions

Choose from four types of conditions:

Customer Info

• Country: Include or exclude customers from specific countries

• Lifetime Orders: Filter by number of orders using operators like equals, greater than, less than, between

Post-Purchase Behavior

• Variant ID: Include or exclude customers who purchased specific product variants

• Product Category: Target customers based on product categories they've purchased from

Survey Behavior

• Survey Completed: Include or exclude customers who completed specific surveys

• Survey Question Answered: Target based on responses to previous survey questions

Other Conditions

• User Tag: Filter by customer tags you've assigned in Shopify

• Shopify Segment: Use pre-built Shopify segments like:

  • Customers who haven't purchased

  • Customers who have purchased more than once

  • Abandoned checkouts in the last 30 days

  • Email subscribers

Note: Your available Shopify segments depend on your Shopify plan and store configuration. Check your Shopify Admin to see which segments are available.

Step 5: Save Your Segment

Click Save to create your segment. You can now use it when setting up survey.

Using Customer Segments in Surveys

After creating segments, you can apply them when setting surveys:

1. Go to an existing survey or create a new one

2. Select Channel

3. Choose one or more customer segments

4. The survey will only be shown to customers who match the selected segments

Summary

Customer Segments help you gather better feedback by targeting the right customers with relevant surveys. This improves response quality while protecting your customer experience.