Accessibility policy: What you must know before 28 June 2025

EU accessibility law changes in June 2025 – avoid fines by getting ready now.

What’s happening on 28 June 2025?

Starting 28 June 2025, the European Accessibility Act (EAA) comes into effect. This means many online businesses, especially those selling products and services digitally, will be legally required to make their websites accessible to everyone, including people with disabilities.

Until now, accessibility has mostly been optional. But from this date onward, it becomes a legal obligation for merchants operating in the EU. The EAA sets clear rules to ensure that people with disabilities can use websites, apps, e-books, payment terminals, and other digital tools without barriers.

If your store is not compliant by then, you could face serious consequences.

Quickly check your store's accessibility with Free accessibility audit

Why should merchants care?

In addition to financial penalties, your business might be banned from offering certain services or even receive formal complaints that damage your reputation.

This policy affects e-commerce stores, sellers of digital content, and any online business operating in the EU. If your site can’t be navigated by keyboard or screen readers, if text is hard to read, or if your design creates barriers - you could be in violation.

What happens if you don’t comply?

Failing to meet the EAA requirements after June 2025 can result in fines, legal complaints, and removal of your products or services from the EU market. National authorities will have the power to investigate and enforce the law.

This isn’t just about losing money. It’s about losing access to millions of potential customers and damaging your store’s reputation.

You can read the official policy here: European Accessibility Act (EAA) – EUR-Lex

What can you do about it?

If you’re not sure how to get a "clear profile" and get your business far from violation, don’t worry - there are tools that can help.

An easy solution: Avada Accessibility Widget ADA

To make things simple, we recommend using Avada Accessibility — a Shopify app that helps merchants like you meet accessibility requirements without technical knowledge.

With Avada Accessibility, you don’t need to be a developer - just install, follow the guide, and stay compliant.

Get Avada Accessibility

Final advice

Don’t wait until the last minute. The EAA deadline is real, and it’s coming fast. Accessibility isn’t just a legal checkbox - it’s a way to include more people and future-proof your business.