Post-purchase email

What is a post-purchase email survey?

A post-purchase email survey is an automated feedback collection tool that sends a survey to your customers after their order has been fulfilled. This survey is delivered directly to your customer's inbox, making it convenient for them to share their shopping experience while it's still fresh in their mind.

Why should you use post-purchase email surveys?

Post-purchase surveys offer several key benefits for your business:

1. Timely feedback: Collect customer feedback when their experience is fresh and relevant

2. Higher response rates: Customers are more likely to respond when engaged directly after their purchase

3. Valuable insights: Understand customer satisfaction and identify areas for improvement

4. Customer engagement: Show customers you value their opinion and maintain communication

5. Automated process: Save time with automated survey distribution after order fulfillment

Setting up your post-purchase email survey

1

Navigate to the Post-purchase email channel

2

Click "Contact us" for assistance with sender email address

3

Enter the number of hours to prevent duplicate surveys

This ensures customers won't receive multiple surveys if they make repeat purchases within your specified timeframe

4

Customize email content

5

Send test email

Set up post purchase email

How to avoid phishing violations

1. Use a clear & recognizable sender name

💡 Best practice:

• Write the sender name consistently (e.g., “Your Store Feedback Team” or “Your Store Customer Success”).

• Avoid using generic or misleading names like “Support,” “Security,” or “Account Update.”

✅ Example: From: Your Store Feedback Team ([e-mail]) Not: Your Store ([e-mail])

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1. Keep the subject line honest & transparent

💡 Best practice:

• Clearly state the purpose of the email without using clickbait or urgency tactics.

• Avoid words that trigger spam filters, such as "urgent," "free," or "act now."

❌ What to avoid:

• “URGENT: Claim Your Reward Now!”

• “Important Account Verification Needed”

✅ Example subject lines:

“We’d Love Your Feedback on Your Recent Order”

“Help Us Improve – Share Your Thoughts on Your Purchase!”

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1. Use simple & professional language

💡 Best practice:

• Write in a friendly, professional tone that reflects your brand voice.

• Keep sentences concise and to the point - avoid unnecessary words.

• Avoid overuse of capital letters, exclamation marks, or aggressive language.

❌ What to avoid: SUBJECT: URGENT: FREE REWARD FOR COMPLETING THIS SURVEY!!!

Hello,

CLICK HERE NOW to claim your exclusive reward!!! Only available for a limited time!

Click this secret link: [Unverified Shortened URL]

✅ Example: Hi [Customer’s name],

Thank you for your recent purchase at [Your Store Name]! We’d love to hear your thoughts. Please take a moment to complete our quick survey.

[Take the Survey]

Your feedback helps us improve. If you have any questions, feel free to reach out.

Thanks, [Your Store Name] Team

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1. Structure the email for readability & trust

💡 Best practice:

• Use short paragraphs and bullet points to make the email easy to scan.

• Keep the main action (survey link) above the fold so recipients see it immediately.

• Use bold or highlighted text sparingly for important points.

✅ Example format:

Hi [Customer’s Name],

We’d love your feedback on your recent order with [Your Store Name]. Your thoughts help us improve!

✔ Takes less than 2 minutes ✔ Helps us serve you better

[Take the Survey]

Thanks, [Your Store Name] Team

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1. Add a Clear & Trusted Email Signature

💡 Best practice:

• Include your brand logo, contact information, and a short disclaimer to make the email look professional.

• Use a personal sign-off to make the email feel more authentic.

❌ What to Avoid:

Sincerely, Support

[No store name, no contact details, no verification]

✅ Example:

Best, [Your Store Name] Team 📧 [e-mail] | 🌐 yourstore.com

This email was sent by [Your Store Name] through SEA Survey. If you have any questions, reach out to us at [e-mail].

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1. Include a clear & visible unsubscribe option

💡 Best practice:

• Always include a simple and visible opt-out link at the bottom of the email.

• Avoid making it too small or hard to find, as this can cause spam complaints.

❌ What to avoid:

• Hiding the unsubscribe option in small text.

• Using vague wording like "Reply to stop emails."

✅ Example: 🔗 Unsubscribe from survey emails

Need help? Contact SEA Survey support for assistance with any customization needs.